Analytics & Reporting

Everyone has data. Turning data into decisions is the actual job, and that is what Omneya's analytics module takes on. Instead of Excel lists that nobody maintains, or external BI tools that cost money and have gaps in the data, you get ready-made and individually adjustable dashboards inside the platform itself.

Ready-made dashboards for the questions that come up first

Revenue dashboard: daily revenue, week-on-week comparison, year-over-year, top articles, top customers. Orders: intake per hour, status distribution, average order value, return rate. Stock: stock distribution, slow movers, out-of-stock warnings, coverage per article. Marketing: campaign performance, newsletter conversion, social media ROI. You click in, you understand at once.

Custom dashboards for your questions

Every team has its own KPIs. Drag-and-drop builder: pick the widgets (number, line, bar, heatmap, table), define the data source and the filters, done. Marketing builds its own view, logistics builds theirs, management gets the 360° view. Dashboards can be shared with role filtering, so sensitive data stays protected.

Cohorts and CLV: the numbers that count

Customer lifetime value per cohort: customers who bought for the first time in Q1 2024, how much revenue have they generated since? And how does that compare with the Q2 cohort? Retention rate: how many customers buy a second time within 90 days? Reorder rate per article category. These numbers decide where the marketing budget goes, and Omneya delivers them out of the box.

Multi-channel comparison

Shop vs. Amazon vs. eBay vs. POS: every KPI per channel, side by side. Which channel has the highest average order value? Which one the lowest return rate? Where do you put the next marketing euro? One dashboard, all the answers.

Export and API for your BI stack

If you run your own data warehouse or external BI tools: API export for Tableau, Power BI and Looker. Scheduled CSV exports to S3 or FTP. Webhook streams for real-time data. Omneya does not lock your data away, it belongs to you.

Scheduled reports by e-mail

A daily revenue mail to management at 8:00. A weekly marketing report on Monday morning to the CMO. A monthly cohort report to the CFO. You define the recipients, the timing and the content. Omneya sends on time, formatted and readable.

AI anomaly detection

Sometimes the problems are not in the dashboards but in the gaps between them. AI anomaly detection scans the data continuously: "conversion rate dropped 35% yesterday", "article X is suddenly selling five times as often", "returns at supplier Y have doubled". You are alerted before it turns into a business problem.