Landing pages

Landing pages are the stage where your advertising turns into sales. Omneya gives you the builder and, at the same time, the testing tool that makes every page a better one over time.

Building without code

The drag-and-drop builder ships with ready-made sections: hero, feature grid, testimonial, price table, FAQ, lead form, countdown, and you combine them as you like. Every section can be adjusted in content, colour, spacing and typeface. The mobile version and the desktop version are created in parallel, and you see both in the live preview. Publishing is one click, and the page runs on your domain straight away.

A/B and multi-variant testing

From one page you create several variants: a different headline, a different button colour, a different hero image, a different order of sections. Omneya splits the traffic across the variants (50/50 with two variants, evenly with more, or weighted as you choose). Each visitor consistently gets the same variant via cookies, so a refresh does not distort the result.

Conversion tracking that counts

For each test you define what counts as a conversion: a click on the CTA button, the purchase of a particular product, a newsletter sign-up, time on page above X seconds. Omneya tracks those events and attributes them to the variant that was served. In the dashboard you see per variant: visitors, conversions, conversion rate, average order value.

Significance in real time

The most common mistake in A/B testing is crowning a winner too early. Omneya shows you the statistical significance in real time: when the difference between the variants is statistically sound and not just chance. Only from 95% significance, for example, is a winner recommended. If the sample is too small, you see an estimate of how many more visitors you need.

Auto-promote if you want it

If you do not want to evaluate every test by hand, you switch on auto-promote: as soon as a variant reaches a predefined lead (95% significance and a 10% better conversion rate, for instance), it becomes the main variant. The other variants go offline or are archived. Your pages keep improving that way even when there is no marketing team analysing them all day.

Personalisation by source and status

You show different content depending on the visitor profile: a different headline from a Facebook ad than from a Google ad, a different offer for existing customers than for new ones, different shipping costs in Austria than in Germany. The personalisation rules run inside the builder, without a tag manager and without custom code.

Optimised for SEO and performance

Landing pages are generated statically and cached globally. First Contentful Paint under one second is standard. Meta tags, Open Graph data and structured data (Schema.org) you fill in inside the builder. The sitemap entry and the robots.txt instruction can be controlled per page. So your pages are not only strong on conversion, they also hold up for SEO.